What’s inside:
This article talks about how the Jammu division of Indian Railways earned money from digital display boards in Vande Bharat trains.
The Jammu division of Indian Railways has made a significant amount of money, about 7.8 crore rupees, by auctioning digital display boards in four Vande Bharat trains over the past five years. These trains run daily between popular routes like Delhi-Katra, Amritsar-Katra, and Katra-Srinagar.
The digital display boards in the Vande Bharat coaches provide important information to passengers, such as train speed and details about upcoming stations. This initiative not only enhances the travel experience but also serves as a platform for advertising.
Passengers can expect more engaging journeys as the railway has introduced a policy to show both passenger-related information and commercial advertisements on these boards. This move aims to generate additional revenue for the railway apart from ticket fares.
Recently, the digital display board for the Amritsar-Katra Vande Bharat train was auctioned for 1.3 crore rupees for a five-year period. Earlier, the boards for Delhi-Katra and Katra-Srinagar trains were auctioned four months ago, bringing in a total of 6.5 crore rupees.
This initiative is part of a broader strategy by Indian Railways to improve passenger experiences while also creating new sources of income. The focus remains on enhancing services while ensuring financial growth.
Summary:
- Indian Railways earned 7.8 crore from digital display boards in Vande Bharat trains.
- These boards show train speed and upcoming station details for passengers.
- New policy includes advertising to generate extra revenue.
- Amritsar-Katra train’s board auctioned for 1.3 crore recently.
- This strategy aims to improve passenger experience and boost earnings.