Union Railway Minister Ashwini Vaishnaw announced that Indian Railways will no longer display advertisements related to alcohol, tobacco, or smoking. This decision is part of a broader ethical branding policy aimed at maintaining a clean and social environment across railway premises. The move covers all trains, platforms, and digital display networks under the Rail Display Network policy.
What items are included in the new advertising ban?
Apart from alcohol and tobacco products, the ban extends to smoking-related materials and obscene content. The ministry also prohibited advertisements for other modes of transport and private insurance policies related to railway accidents. These rules apply to both physical posters and digital screens. Indian Railways clarified that while non-fare revenue is important, it must comply with social and legal ethics.
How will the new advertisement policy be implemented?
- All advertising contracts are managed through the Indian Railway E-Procurement System (IREPS) via e-auctions.
- Advertising agencies must obtain prior permission from the respective Railway Division before displaying content.
- Strict adherence to central and state laws regarding objectionable advertisements is mandatory.
- Immediate corrective action will be taken against any agency found violating these norms.